Exposure to movie reviews on facebook and attitude towards movies of selected moviegoers /
by Gian Razelle H. Angcao and Benjamin Francisco R. Chua.
- Indang, Cavite : Cavite State University- Main Campus, 2019.
- xi, 72 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS), Department of Languages and Mass Communication College of Arts and Sciences (CAS), Department of Languages and Mass Communication
ANGCAO, GIAN RAZELLE H. and CHUA, BENJAMIN FRANCISCO R. Exposure to Movie Reviews on Facebook and Attitude Towards Movies of Selected Moviegoers Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza. The study determined the level of exposure of moviegoers to movie reviews in terms of seeing and reading movie reviews on Facebook, reading movie reviews on Facebook in a day, and watching movies in cinemas in a year. It also determined the participants' affective, cognitive, and behavioral attitudes towards movies and the relationship between the participants' level of exposure towards movie reviews and their attitude towards movies. This descriptive research involved 100 purposively selected journalism students at Cavite State University-Main Campus. The results of the study showed that the moviegoers always see movie reviews on Facebook but seldom read movie reviews on Facebook, seldom read movie reviews on Facebook in a, and sometimes watched in cinemas in year. They had a favorable attitude towards movies. Generally, the participants had moderate exposure to movie reviews. The result also showed that there was no significant relationship between the participants' level of exposure to movie reviews on Facebook and their attitude towards movies.