Retailing management /
Michael Levy, Barton A. Weitz, Dhruv Grewal.
- Tenth edition. International Student edition.
- New York, NY : McGraw-Hill Education, c2019.
- xxvi, 582 pages : illustrations ; 28 cm
"Printed in the Philippines"--Copyright page.
Section I: The World of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II: Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III: Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV: Human resources and store management -- Human resources and managing the store -- Store layout, design, and visual merchandising -- Customer service -- Cases -- Glossary -- Index.