Fletcher, John <br/><br/>
Tourism :  principles and practice / 
John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill. 
 - Sixth edition. Philippine edition. 
 - Singapore :  Pearson Education South Asia Pte Ltd,  2019. 
 - xxii, 636 pages :  color illustrations ;  27 cm 
<br/><br/> Includes glossary and index.  "Printed in the Philippines"--Copyright page 
<br/><br/>Part 1. Tourism demand -- An introduction to tourism -- The nature of tourism demand -- Tourism consumer behavior -- Measuring and modelling tourism demand -- Forecasting tourism demand -- Part 2. The tourism destination -- Destinations -- The economic impact of tourism -- The environmental impact of tourism -- The socio-cultural impact of tourism -- Sustainable tourism -- Tourism and development planning -- The impact of negative events on tourism and destinations -- Part 3. The tourism sector -- Attractions -- Accommodation -- Events management -- Intermediaries --Transportation -- Public sector and policy -- Part 4. Marketing for tourism -- Managing marketing for tourism  -- Marketing planning -- Marketing mix applications -- Information technology in tourism. 
<br/><br/><label>ISBN: </label>9789813135291 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism
<br/><br/><label>LC Class. No.: </label>G155  / A1F63 2019