Introduction to meetings, incentives, conferences and events management (MICE) /
Grayfield T. Bajao, Rene D. Osorno, Nemesia W. Devero.
- Quezon City : Wiseman's Books Trading, Inc., c2020.
- v, 216 pages : illustrations ; 26 cm
Includes appendices and bibliographical references.
Plan and develop event proposal or bid -- Develop an event concept -- Develop an event program -- Select event venue and site -- Develop and update event industry knowledge -- Provide on-site event management services -- Mange contractors for indoor events -- Develop and update knowledge on protocol.
9786214180974 (pbk)
Special events--Management Special events industry