Exposure to ABS CBN's G Diaries and attitude towards ecotourism promotion of selected BS Tourism students in Cavite State University - Main Campus /
by Jamaekhaela D. Ferrer and Patricia N. Villadolid.
- Indang, Cavite: Cavite State University- Main Campus, 2018.
- xiv, 56 pages : illustrations ; 28 cm
Thesis (Bachelor of Arts in Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Sciences (CAS) College of Arts and Sciences (CAS)
FERRER, JAMAEKHAELA D. and VILLADOLID, PATRICIA N. Exposure on ABS CBN's G Diaries TV Series and Attitude Towards Ecotourism Promotion of Selected BS Tourism Students in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2018. Adviser: Ms. Ruby A. Manaig.
The study entitled "Exposure on ABS CBN's G Diaries TV Series and Attitude towards Ecotourism Promotion of Selected BS Tourism Students in Cavite State University- Main Campus" was conducted in Cavite State University, Indang, Cavite from August 2017 to February 2018. The study aimed to determine the level of exposure of selected BS Tourism students to G Diaries TV Series, their level of attitude towards ecotourism promotion presented on the program, and the relationship between the two. The research design used was the descriptive-quantitative method of research and stratified random sampling technique to come up with a total of 231 participants. The statistical measures applied were mean, standard deviation and Pearson Chi Square. Based on the results of the study, the following conclusions were drawn: the participants were moderately exposed to G Diaries TV series. Most of the students spent most time watching TV in the night although they had a lot of homework to do. Some young people even watched TV until midnight. Thus, the youth usually could allot their time between watching TV and doing their schoolwork. The level of attitude towards ecotourism promotion in G Diaries TV series of the participants was highly favorable.Majority of the students were in favor with the actions and/or attitude of what a travellers should acquire when visiting places in the country. There was no significant relationship between the level of exposure of selected Tourism students to G Diaries TV series. It clearly shows that even if the viewers were not really exposed to the TV series, it did not mean that it could affect their attitude towards ecotourism promotions.