Consumer behavior and culture /
by Joao Heitor De Avila Santos
- Ashland : Society Publishing, 2021
- 1 online resource (259, pages) : color illustrations.
https://portal.igpublish.com/iglibrary/ is required to read this e-book.
Include index
1. Introduction to consumer behavior -- 2. Convergence and divergence in consumer behavior -- 3. Cultural variations in consumption patterns -- 4. Role of information and marketing research in consumer behavior -- 5. Impact of culture on consumer behavior -- 6. International market segmentation based on consumer behavior -- 7. Consumer behavior outcomes and issues -- 8. Psychographics, lifestyle, and changing customer demands
The book is primarily focused on aspects related to the consumer behavior and culture in the 21st century. A comprehensive definition of consumer behavior and other aspects which can be extremely knowledgeable for the readers are presented. The aim is to raise awareness about the importance of consumer behavior and provide insights on how it gets significantly impacted by the culture of people. The book provides deeply analysis with examples that marketing enthusiasts and general audience need to understand the importance of consumer behavior and how it can be addressed by the companies. It is also intended to provide insights about the main patterns that have been observed in the consumers behavior of and the way it is possible to use these patterns to formulate policies to obtain the best return possible from the market.