Sethna, Zubin <br/><br/>
Consumer behaviour / 
Zubin Sethna & Jim Blythe. 
 - Fourth edition 
 - Los Angeles :   SAGE,   2019. 
 - xxiii, 549 pages :  illustrations ;  25 cm 
<br/><br/> Previous edition: 2016 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>	Part 1 -- Consumer Behaviour in Context : 1 -- Understanding Consumer Behaviour 2 -- Decisions, Behaviours and Interactions 3 -- Innovation and Digital Technologies 4 -- Consumption in B2C vs. B2B 5 -- Consumer Journeys Through the Gardens of Technology Part 2 -- Consumers as Individuals (The Psychological Issues) : 6 -- Drive, Motivation and Hedonism 7 -- The Self and Personality 8 -- Perception 9 -- Learning and Knowledge 10 -- Attitude Formation and Change Part 3 -- Consumers as Social Actors (The Sociological Issues) : 11 -- Reference Groups 12 -- Age, Gender and Familial Roles 13 -- Culture and Social Mobility 14 -- Ethical Consumption 15 -- Sustainable Consumption. 
<br/><br/> "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website 
<br/><br/><label>ISBN: </label>9781526450012 (paperback) 
<br/><br/><label>LCCN: </label>2018960432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / Se7 2019