Strategic management: the new normal perspectives /
by Alfe M. Solina, Norberto V. Rayupa, Wylyn S. Salva, Sixto N. Ras, Jr., Bernardo C. Pangilinan, and Luningning A. Valdez
- Cavite: EduHeart Book Publishing, c2021
- vii, 135 pages : illustrations ; 22 cm.
Include glossary and bibliographical reference.
Chapter 1: The strategic management process --- Chapter 2: The business vision and mission -- Chapter 3: The external assessment -- Chapter 4: The internal audit -- Chapter 5: Strategies at work -- Chapter 6: Strateg analysis and choice -- Chapter 7: Implementing strategies: management and operation issues -- Chapter 8: Implementing strategies: maketing, finance / accounting, R&D, and MIS issues -- Chapter 9: Strategy review, evaluation and control -- Chapter 10: Business ethics.