Merim's flavored coco jam/
by Erica P. Arlac, Michael A. Gamis, and Matt Ysrael P. Vicedo.
- Indang, Cavite : Cavite State University- Main Campus, 2018.
- xviii,62 pages : illustrations ; 28 cm.
Entrepreneurial Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
ARLAC, ERICA P., GAMIS, MICHAEL A., and VICEDO, MATT YSRAEL P., Merim's Flavored Coco Jam. Entrepreneurial Development Project. Bachelor of Science in Business Management and major in Marketing Management. Cavite State University, Indang, Cavite. June 2018. Adviser: Ms. Mary Grace A. Ilagan. Merim's Flavored Coco Jam operated for three months from January 18, 2017, to April 7, 2018. This project was a distributorship type of business. The main objective of the project was to provide a coco jam with a new twist in an affordable price that can satisfy consumers zest in a new way. Specifically, Merim's Flavored Coco Jam aimed to: (1) determine the profitability of a small-scale food business; (2) gain knowledge in managing a small business; and (3) identify the problems encountered in managing the business and make solutions out of it. Merim's Flavored Coco Jam offered extra ordinary experience and customer satisfaction which added mango and strawberry flavor to traditional coco jam. To promote the business, personal selling and sales promotion were used. It was a customer-centered business that worked on identifying the needs of the consumers and provide value and satisfaction to the customers. The business was in the form of partnership. An initial capital of P30,000.00 was equally shared by the three entrepreneurs. Different tasks and responsibilities in operating the whole business were also distributed evenly. For the three-month operation, the enterprise generated a total sales ofP34,060.00. After deducting the operating expenses, a net income of PI 5,448.01 was generated.