Professional event coordination /
Yaduraj Choudhary.
- New Delhi : Random Publications, 2022, 2021.
- 284 pages ; 24 cm
Includes bibliographical references and index.
Introduction -- Profession in Event Management -- Event Ownership -- Promotion Event -- Events: Patterns and Processes -- Event Tourism Strategy -- Event Evaluation Management -- Coordination of Events -- Events Management and Human Resource -- Event Financial Management.
"An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event Coordinator does not get involved with the design of the event, Itself. Instead, they are in charge of managing the individual components to ensure the event goes smoothly. Once the planner has determined the vision for the event, the coordinator assists the planner in making that a reality. They may look at vendors, organize delivery dates, and handle logistical tasks. There are several loosely-defined terms in the event industry. That is, words that can be interpreted in different ways. The word "event" by itself could mean anything from a birthday party to a benefit concert. This use of different terms can lead to confusion and misunderstandings, specifically around job titles. One of the biggest areas of confusion concerns event planners vs. event coordinators. All events in a destination are embedded in a complex web of people, organisations, resources, partnerships and market conditions. A prerequisite for effective event tourism strategies is that tourism organisations have an understanding of all the different stakeholders and their roles, and that tourism organisations learn to deal with all of them strategically. The author's combination of industry experience and academic makes this an ideal book for students teachers and professionals."--Back cover
9789352697540 (hardback)
Special events--Management Special events industry