Bacolod, Carl Nanniel L.

Effects of cause-related marketing towards clothing products on purchasing decision of households in the city of Dasmariņas Cavite / by Carl Nanniel L. Bacolod, Alfred Q. Bayoy, and Pia Janne J. Piang. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xvi, 87 pages : illustrations ; 28 cm.

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.


Purchasing decisions--Household
Cause-related marketing (CRM) impact
Consumer behavior--Clothing purchases
Marketing strategies--Clothing industry

338.4 / B13 2022