Mingo, Ubre Rose I.

The role of gender dominance in consumer purchasing decision among household in selected areas in Cavite / by Ubre Rose I. Mingo, Princess Dian A. Peria, and Gerald V. Turiano. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xviii, 75 pages : illustrations ; 28 cm.

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.


Gender roles--Consumerism
Gender influence--Purchasing decisions
Consumer behavior
Consumer preferences

306.3 / M66 2022