Corporate cultural responsibility : how business can support art, design, and culture /
Michael Bzdak.
- Abingdon, Oxon ; New York, NY : Routledge, 2022.
- xiv, 175 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Defining a Role for Business in the Arts: Promising Patronage Practices -- Modernism and the Corporate Campus: Buildings, Design, and Responsibility -- Formalizing and Normalizing Business Patronage of the Arts -- The Tensions of Patronage: Sponsorship, Brands, and Philanthropy -- Cultural Responsibility and the Public Good -- Building a Better Case for Support of Culture and the Arts: Five Recommendations.
"Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe."--Back cover
9780367567415 (hbk)
2021058660
Social responsibility of business Culture--Economic aspects Arts--Economic aspects