Digital marketing : the science and magic of digital marketing can help you become a successful marketing professional /
by Rajan Gupta and Supriya Madan
- London : BPB Publications, 2023
- 1 online resource (357, pages) : color illustrations.
https://portal.igpublish.com/iglibrary/ is required to read this e-book.
Includes index
1. Digital marketing -- 2. Internet marketing -- 3. Search engine advertising -- 4. Social media marketing -- 5. Facebook marketing -- 6. LinkedIn marketing -- 7. Twitter marketing -- 8. Emerging platforms -- 9. Marketing on the go — mobile marketing -- 10. Search engine optimization(SEO) -- 11. Web analytics -- 12. Modern day digital marketing
The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items.
The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments.
This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.