Ariola, Jocelyn H.

The factors associated with Gen Z's online impulse buying behavior in the cities of Cavite / by Jocelyn H. Ariola, Dianne Grace F. Faner, and Jan Edwardson L. Mojica. - Indang, Cavite : Cavite State University- Main Campus, 2023 - xi, 90 pages : illustrations ; 28 cm.

Thesis (Bachelor of Science in Economics major in Business Economics) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS) - Department of Economics. College of Economics, Management, and Development Studies (CEMDS) - Department of Economics.


Generation Z--Impulse buying
Online shopping--Gen Z
Buying behavior

658.8342 / Ar4 2023