The factors associated with Gen Z's online impulse buying behavior in the cities of Cavite /
by Jocelyn H. Ariola, Dianne Grace F. Faner, and Jan Edwardson L. Mojica.
- Indang, Cavite : Cavite State University- Main Campus, 2023
- xi, 90 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Economics major in Business Economics) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) - Department of Economics. College of Economics, Management, and Development Studies (CEMDS) - Department of Economics.
Generation Z--Impulse buying Online shopping--Gen Z Buying behavior