Santos, Joćo Heitor De Avila  <br/><br/>
Multi-channel marketing / 
Joao Heitor De Avila Santos. 
 - Burlington, ON, Canada :  Society Publishing,   c2022. 
 - xiii, 267 pages :  color illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Multi-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing --<br/>Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing.<br/> 
<br/><br/> "Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover 
<br/><br/><label>ISBN: </label>9781774690956 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels
<br/><br/><label>LC Class. No.: </label>HF5415.129  / Sa5 2022