Strategic communications :   for PR, social media and marketing / 
3G E-Learning. 
 - New York, NY :  3G E-learning LLC,  c2022. 
 - xiv, 350 pages :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Social Media and Advertising -- Public Relations -- Ethics in Advertising -- Listening-Developing Research, Discovering data and Applying -- Strategic Design-Developing a Data-informed Social Media --Implementation and Monitoring: Conversation and Interaction -- Evaluation Showcasing Success and Growth Opportunities.<br/> 
<br/><br/> "Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure."--Back cover<br/><br/> 
<br/><br/><label>ISBN: </label>9781984658395 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Communication in organizations<br/>Public relations<br/>Social media<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / T41 2022