Understanding research for business students /
3G E-Learning.
- New York, NY : 3G E-learning LLC, c2022.
- xii, 319 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Business Research -- Business Research Design -- Data Collection -- Hypothesis -- Sampling -- Data Analysis -- Research Report.
"A business research program is surely a preferred way for businesses to train and educate their managers and other staff members in a vast array of different fields. Business research can relate to economics, business strategy and ethics, in fact, anything associated with modern business and trade. Research methodology is the path through which researchers need to conduct their research. It shows the path through which these researchers formulate their problem and objective and present their result from the data obtained during the study period. Business research helps to identify opportunities and threats. It helps identify problems and using this information, wise decisions can be made to tackle the issue appropriately. It helps to understand customers better and hence can be useful to communicate better with the customers or stakeholders. Undertaking research in business management is important since it aids a business plan for the future, based on what may have occurred in earlier times. If performed effectively it can help an organization to make plans on how to become more viable in its field. This book introduces students to the business research methods in business mainly centered on statistical aspects. It also provides them with experience in designing questionnaires and report writing. The book will develop students' personal knowledge and skills in conducting and evaluating literature and research."--Back cover