Boriga, Ian Carl M.

Influence of brand sensitivity in purchasing decisions of the millenials in District IV of Cavite / by Ian carl M. Boriga, Angelo Joshua B. Grubat and Nica Laurice Vidamo. - Indang, Cavite : Cavite State University- Main Campus, 2023. - xviii, 91 pages : illustrations ; 28 cm

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS). Department of Management. College of Economics, Management, and Development Studies (CEMDS). Department of Management.


Purchasing decisions
Consumer behavior
Consumer preferences
Buying behavior

658.8342 / B64 2023