BUSN : introduction to business /
Marce Kelly, Chuck Williams.
- Twelfth edition.
- Boston, MA : Cengage, [2023].
- ix, 406 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
Part 1: The Business Environment -- Part 2: Creating a Business -- Part 3: Financing a Business -- Part 4: Marketing a Business -- Part 5: Managing a Business.