Caparros, Iryne Gail D.

Consumers preference towards online shopping and traditional shopping / by Iryne Gail D. Caparros, Jericho Louis A. Perola, Ron Gabriel G. Pulido, and Patricia Mae B. Rodrin. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xxi, 110pages : illustrations ; 28 cm.

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.


Electronic commerce
Online shopping
Consumer behavior

658.8342 / C17 2022