Influencer marketing : influence of message credibility on the purchase intention of college students towards gadget /
by Ellouisa Mae V. Dacutanan, Julie Ann D. Ibonia, and Reylyn T. Quiom.
- Indang, Cavite : Cavite State University- Main Campus, 2022
- xiii, 77 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.
Social media--Influencer Mass media Influence--Purchase intention Marketing strategies