lacobucci, Dawn <br/><br/>
Marketing management /  
Dawn Iacobucci. 
 - Sixth edition. Philippine edition. 
 - Taguig City, Philippines :  Cengage Learning Asia Pte Ltd (Philippine Branch),  c2023. 
 - xiii, 333 pages :  illustrations ;  26 cm. 
<br/><br/> "Philippine edition"--Front cover  "Printed in the Philippines"--Copyright page  Includes index. 
<br/><br/>Part 1. Marketing strategy -- Why is marketing management important -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products and innovation -- Part 3. Positioning via price, place, and promotion -- Pricing -- Channels of distribution -- Advertising messages and marketing communications -- Integrated marketing communications and media choices -- Social media -- Part 4. Positioning: assessment through the customer lens -- Customer satisfaction and customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans. 
<br/><br/><label>ISBN: </label>9789815097290 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Ia1 2023