Peer factor and its effect on the engagement and impulse buying behavior of consumers towards live streaming commerce in Cavite /
by Allen Cedric A. Dimapilis, Kaye D. Lujero, Ralph Nico N. Marquez, Mikhail S. Punzalan and Audrey Faith M. Yumol.
- Indang, Cavite : Cavite State University- Main Campus, 2023.
- xx, 91 pages : illustrations ; 28 cm
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS). College of Economics, Management and Development Studies (CEMDS).