Roland C. Delantar (RCD) group of Companies, Makati City /
by Nilda I. Lisama.
- Indang, Cavite, Cavite State University- Main Campus, 2007.
- xii, 57 pages : illustrations ; 28 cm.
Field study (BSBM - - Marketing) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
LISAMA, NILDA I. RCD Group of Companies, Makati City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State Univesity, Indang, Cavite. April 2007. Adviser: Prof. Roderick M.Rupido A 480-hour field study was conducted at RCD Group of Companies from November 27, 2006 to February 7, 2007 to provide the author the opportunities to apply her knowledge and skills and express her ideas and concepts in business management to actual business situations. Specifically, the study aimed to: describe the organization, management, company policies and benefits provided; describe the marketing aspects and financial performance of the company; and identify the problems encountered by the company and recommend feasible solutions. RCD Group of Companies is engaged in land development, constructions and marketing projects of different developers like house and lot packages, commercial and residential subdivisions, and condominiums. The company has been in the real estate industry for 20 years. Over 10 billion worth of house and lot units are sold and 1,000 residential units are built by the company and have been accredited to almost 50 developers (North and South of Luzon). Among the major problems encountered by the company were cash shortages, unavailable fund to meet currently maturing obligations, slow sales turnover and withdrawal of clients due to the Asian crisis in 1997. However, RCD managed to survive the problems by hiring in-house lawyers and collecting agencies, strengthening the management team and formulating the best strategic plans.