Llanes, Jona Marie P. <br/><br/>
Exposure to cellphone load promotion on television and the consumption habits of high school students Ain Shalom Akademia of Cavite, Inc. General Mariano Alvarez, Cavite / 
by Jona Marie P. Llanes. 
 - Indang, Cavite :  Cavite State University- Main Campus,  2013. 
 - xi, 42 pages :  illustrations ;  28 cm. 
<br/><br/> Thesis ( BA Mass Communication--journalism ) Cavite State University. 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Arts and Science (CAS)  College of Arts and Science (CAS) 
<br/><br/> LLANES, JONA MARIE P. Exposure to Cellphone Load Promotions on Television and the Consumption Habits of High School Students in Shalom Akademeia of Cavite, Inc., General Mariano Alvarez, Cavite. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University.<br/>April 2012. Thesis Adviser: Ruby A. Manaig.<br/><br/>The study aimed to identify the demographic profile of the respondents in terms of their age and gender. It aimed to measure the level of exposure of the students to cellphone load promotions on television; to find out the consumption habits of the students based on their exposure; and to explain the relationship of the students’ level of exposure to cellphone load promotions on television to their consumption habits.<br/><br/>The researcher used survey questionnaire to gather the results needed. Exposure of the students to cellphone load promotions on television was measured by Low, Average, and High. Frequency counts, percentage, mean, and Pearson product-moment correlation was used in statistical tool. Convenience sampling was used in choosing 57 respondents from Shalom Akademeia of Cavite, Inc. but only 51 of them were available during the survey.<br/><br/>Based on the results, majority of the students were male whose age ranged from 14 to 15 years old. Nineteen of the students were moderately exposed to load promotion commercials. On the other hand, nineteen of them were highly exposed to these load promotion commercials. This implies that the more they watch load promotion commercials, the more exposed they will be. The eighteen indicators were answered by the respondents through Likert scale: Always, Often, Sometimes, Seldom, and Never. According to the treated data, one of the indicators have shown that it has significant relationship towards the students’ consumption habits. However, the computed value of mean for all the indicators is not less than to 0.05 level of significance of the average mean which implied that, generally, there is no significant relationship between the two variables. Cellphone load promotions on television do not affect the consumption habits of the high school students in Shalom Akademeia of Cavite, Inc.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Children--Effect of techonological innovations.<br/>Cell phones--social aspects
<br/><br/><label>Dewey Class. No.: </label>302.23  / L77 2012