Alcedo, Rachelle L. <br/><br/>
Exposure to skin whitening beauty product TV advertisement and teenagers perception of beauty / 
by Rachelle L. Alcedo. 
 - Indang, Cavite :  Cavite State University- Main Campus,  2013. 
 - xiii, 73 pages :  illustrations ;  28 cm. 
<br/><br/> Thesis ( BA Mass Communication--Journalism ) Cavite State University. 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Arts and Science (CAS)  College of Arts and Science (CAS) 
<br/><br/> ALCEDO, RACHELLE L. Exposure to Skin Whitening Beauty Products TV Advertisements and Teenagers Perception of Beauty. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University. April 2012. Adviser: Cristina M. Signo.<br/><br/>The study aimed to find out if the teenagers’ perception of beauty is affected by the skin whitening beauty products TV advertisements. Specifically, the study sought to determine the skin whitening beauty products TV advertisements where the respondents were exposed to; teenagers’ level of exposure to skin whitening beauty products TV advertisements’; their perception on messages conveyed by the skin whitening beauty product TV advertisements and if teenagers’ perception of beauty is affected by level of exposure and messages perception.<br/><br/>The survey questionnaire was administered to 100 respondents of the study to determine the effect of the respondents’ level of exposure on skin whitening beauty products and TV advertisements to their perception of beauty. The data gathered from November 2011-March 2012 were used with statistical methods in order to tabulate, analyse, and evaluate.<br/><br/>Findings generated of the study were as follows: 84 percent of the respondents were exposed to advertisements of Ponds. 66 percent of the respondents were familiar with the commercial model; 55 percent of the respondents had always seen the skin whitening advertisements during primetime shows; 52 percent of the respondents were using the brand Ponds. It also reveals that the messages perceptions of the respondents conveyed by the skin whitening beauty products affect them to purchase and use the product. Further, it was found out that the respondents’ level of exposure and messages<br/>| perception on skin whitening beauty products TV advertisements affected the teenager’s perception of beauty.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising
<br/><br/><label>Dewey Class. No.: </label>659.14   / Al1 2013