Housewives exposure to Korean dramas on GMA 7 and their perception on marriage /
by Natasha C. Arcibal.
- Indang, Cavite : Cavite State University- Main Campus, 2013.
- vii, 53 pages : illustrations ; 28 cm.
Thesis ( Bachelor of Arts in Mass Communication ) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS) College of Arts and Science (CAS)
ARCIBAL, NATASHA C. Housewives’ Exposure to Korean Dramas on GMA 7 and their Perception on Marriage. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University, Indang, Cavite. March 2013. Adviser: Ms. Angenelle Anne T. Ambion.
The study was conducted at Marycris Homes, Bucandala 3, Imus, Cavite from December 2012 to March 2013. Specifically, the study aimed to: 1.) determine the level of exposure of the housewives to Korean dramas; 2.) determine the perception of marriage of the housewives; and 3.) determine the relationship between the housewives’ exposure to Korean dramas on GMA 7 and their perception on marriage.
The study focused mainly on the housewives’ exposure to Korean dramas on GMA 7 and their perception on marriage. The research design used was a descriptive method. Purposive Sampling was employed for the participants of the study. The statistical measures applied were frequency count, percentage and Pearson’s Correlation Coefficient.
Out of 70 participants, 58 housewives were exposed to Smile, Dong Hae. The results showed that the majority of the participants, 41 or 58.6 percent were watching Korean dramas everyday which means that they were highly exposed. The housewives perceived marriage positively as shown by nine positive answers out of 15 indicators. Based on the Pearson Correlation Coefficient there is no significant relationship between the housewives’ level of exposure to Korean dramas on GMA 7 and their perception on marriage. Therefore, the null hypothesis was accepted.