Elements of an effective movie trailer based on the top three highest grossing films of 2012 /
by Viellka J. Villadolid.
- Indang, Cavite : Cavite State University- Main Campus, 2014.
- xiv, 206 pages : illustrations ; 28 cm.
Thesis ( BA Mass Communication -- Journalism ) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS) College of Arts and Science (CAS)
VILLADOLID, VIELLICA J. Elements of an Effective Movie Trailer Based on the Top Three Highest Grossing Films of 2012. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University, Indang, Cavite. April 2014. Adviser: Ms. Angenelle Anne T. Ambion.
The study was conducted from November 2013 to February 2014 to determine the elements of an effective movie trailer based on of the top three highest grossing films of 2012. Specifically, it aimed to determine the movie clips present on the trailers of each film; the elements present on each trailer; and to formulate a list of elements that make up an effective movie trailer. The official trailers and the full-length movies of Sisterakas, The Mistress and This Guy's in Love with U Mare! were analyzed in order to come up with the objectives. A content analysis form made by the researcher was used as the main data-analyzing instrument for this study. The analyses show that the movie clips present on the movie trailers of the three films are those that (a) display the title of the movie and director and company names, (b) display the presence of the actors, (c) expose the storyline of the movie, (d) demonstrate humorous acts and dialogues, for Sisterakas and This Guy's in Love with U Mare!; demonstrate sensuality, remarkable lines and conversations, for The Mistress, (e) expose the style of the movie. Furthermore, Sisterakas, The Mistress and This Guy's in Love with U Mare! share the same elements present on its trailers — music, plot, dialogue, narration, cast introduction, speed, company name, director name, title, and public date.
Combining all the elements present on the trailers of the top three highest grossing films of 2012, a list of elements that make up an effective movie trailer was formulated by the researcher and it is comprised of the following elements: music, plot, dialogue, narration, cast introduction, speed, company name, director name, title, and public date.