Exposure to K-Pop music and videos and the fashion preferences of selected high school students of Tanza National Comprehensive High School /
by Zyrine Joy R. Gabon.
- Indang, Cavite : Cavite State University- Main Campus, 2015.
- viii, 64 p. : illustrations ; 28 cm.
Thesis (AB Mass Communication) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS) College of Arts and Science (CAS)
GABON, ZYRINE JOY R. Exposure to K-pop Music and Videos and the Fashion Preferences of Selected High School Students of Tanza National Comprehensive High School. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University, Indang, Cavite. April 2015. Adviser: Dr. Bettina Joyce P. Ilagan. This study was conducted to determine the influence of mass media to the life of an individual with the help of the following objectives: to determine the level of exposure of high school students to K-pop music and videos; to determine the influence on their fashion preferences; and to identify if there is a significant relationship between the participants' levels of exposure to K-pop music and videos and their fashion preferences. The study used descriptive-correlational method to gather quantitative data. Data were gathered using survey questionnaire to answer the objectives mentioned. Based on the results of the study, majority of the students of Tanza Comprehensive National High School had an average level of exposure to K-pop music and videos based on the number of hours per day and the number of days in a week spent in watching or listening to K-pop songs and videos. Results also showed that majority of the participants preferred to use the Internet in consuming K-pop music and videos, because most K-pop songs and videos online could be accessed for free. Meanwhile, it can be observed that the use of Internet for paid content and for purchasing, both received the fewest number of responses. The second part of the survey questionnaire measured the possible influence of Kpop music and videos to the participants' fashion preferences and used "Always", "Oftentimes", "Sometimes", "Seldom" and "Never". The results revealed that the
participants' exposure to K-pop songs and music videos had an influence on their fashion preferences. This has supported by their response that they "Seldom preferred" most of the indicators, therefore their fashion preferences were only slightly affected. Lastly, there is significant relationship between the level of exposure and the influence on the fashion preferences of the high school students of Tanza Comprehensive National High School.