03644nam a2200337 a 4500
OSt
20230310062535.0
170510s19uu xx 00 eng d
CvSU Main Campus Library
eng
659.1
C22 2016
Caro, Raizel Ann S.
20954
author
Advertising plan for the online CvSU radio as a medium of information dissemination /
by Raizel Ann S. Caro and Clarisse Thell C. pareja.
Indang, Cavite :
2016.
Cavite State University- Main Campus,
xvi, 121 pages :
28 cm.
illustrations ;
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text
rdamedia
unmediated
rdacarrier
volume
Thesis (AB Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS)
CARO, RAIZEL, ANN S. and PAR1EJA, CLAARIISSE METAL C. Advertising Nan for Online CvSU Radio as Medium of Information Dissemination. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Ms. Angenelle Anne T. Ambion.
The study was to conducted to advertise online CvSU radio as medium of information dissemination Specifically, it aimed to (1) identify the advertising strategy that can increase the awareness of the audience on online CvSU radio in teens of media platforms and advertising technique, (2) identify the messages to include in the advertisinti, strategy to promote online CvSU radio as a medium of information dissemination, and (3) determine the response of the target audience to the formulated advertising plan. The study was conducted at Cavite State University-Main Campus Indang, Cavite from June 2015 to February 2016. The researchers used qualitative and quantitative approach under descriptive method. The researchers came up with a total of 400 participants from the different colleges in the university which was derived from the Slovin's formula and stratified random sampling techniques. The questionnaire was divided into three parts: pre-survey questionnaire that measured the level exposure and awareness of the students on the different media platforms, advertising technique and messages followed by an interview guide questions administered to online CvSU radio representative. The post-survey questionnaire served as the researchers' guide to evaluate how effective the advertising materials were.
Furthermore, the results of the study revealed that tarpulin, poster and online (social media) were the most preferred media platforms of the target audience. Also, Lifestyle was the top advertising technique that could capture their attention while academic concerns ranked as first on the messages the students want to be informed of Moreover, the post-survey questionnaire shown that advertising plan made them curious of what online CvSU radio is all about. Based on the advertising plan formulated by the researchers, the advertising materials were strongly effective to promote online CvSU radio as medium of information dissemination.
Submitted copy to the University Library.
02/14/2017
T-6210
Advertising
2528
Online journalism
1395
2381
Bachelor of Arts in Journalism
Pareja, Clarisse Thell C.
author
20955
Ambion, Angenelle Anne T.
adviser
1348
http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=83af5fb81bbc2cf0dbcbe6f53a393f7c
Click here to view thesis abstract and table of contents
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2017-02-14
Submitted copy to the University Library
THESIS/SP
600
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2016
659.1 C22 2016
00010191
2020-08-04 00:00:00
http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=83af5fb81bbc2cf0dbcbe6f53a393f7c
2020-08-04
MAN
T-6210
10193
10193