Millenials' utilization and preference of communication channels in building relationships /
by Khimberly Joy M. Garma and Meldealyn L. Molleno.
- Indang, Cavite : Cavite State University- Main Campus, 2017.
- x, 73 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS) College of Arts and Science (CAS)
GARMA, KHMBERLY JOY Me, and MOLLENO, MELDEALYN L. Millennial’s Utilization and Preference of Communication Channel in Building Relationship. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2017. Adviser: Mrs. Racquel G. Agustin This study was conducted to determine the preference and utilization of communication channel used by the millennials in building relationships. Specifically, it aimed to determine the demographic profile of the participants in terms of age, gender and educational attainment; to determine how frequent do the millennials use a communication channel in building relationship and; to determine the factors affecting the millennials' preference of communication channel in building relationship. It used descriptive method of research and convenience sampling to come up with 50 participants (25 couples). It was conducted within the City of Dasmarinas in the province of Cavite from January 2017 to February 2017. The study used survey sheets in gathering the data needed, which were later tallied, tabulated, organized and analyzed. The result of the study showed that millennials used computer-mediated communication more frequently than face-to-face communication. However, millennials still prefer face-to-face as the most effective communication channel when building relationships. The study also showed that millennials preference was affected because of the factors: interpretation of message, trust issues that leads to self-disclosure, enjoyment when communicating with their partner, time and distance.