Casting new(s) perspective : a perception analysis of TV5's online news program Kontrobando /
by Lanier Joshua C. Eval and Anna C. Miranda.
- Indang, Cavite : Cavite State University- Main Campus, 2017.
- xiii, 135 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS) College of Arts and Science (CAS)
EVAL, LANIER JOSHUA C. and MIRANDA, ANNA C. Casting New(s) Perspective: A Reception Analysis of TV5's Online News Program Kontrabando. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2017. Adviser: Ms. Lisette D. Mendoza. The study attempted to examine the reception of selected viewers towards the TVS's online news program Kontrabando. To be able to achieve this goal, the researchers utilized a qualitative approach to determine the demographic profile of its viewers, the motivations as well as the level of exposure of the viewers in watching the program, and the viewers assumed reading positions. Stuart Hall's Encoding/Decoding Theory was used as the study's framework. The encoding aspect was analyzed through conducting an in-depth focus interview with Kontrabando's director and executive producer while the decoding aspect was also analyzed through the participation of 15 selected College of Arts and Sciences (CAS) students and faculty members in Cavite State University (CvSU)-Main Campus who were active viewers Of Kontrabando at the time they were interviewed from November 2016 to March 2017. The audiences of Kontrabando explored in this study actively created and appropriated meanings on the program. Most Of the active viewers' readings were largely about the often issues discussed on the program and the use of satire in showing and presenting news to its audiences. However, there were a few who negotiated with the oftentimes unethical approach of the program in terms of criticizing the news and the hosts who constantly show their insensitiveness by using foul words. Moreover, some who had oppositional readings with the mediocre, showbiz, and sports news presented in the show. This study found that Kontrabando 's alternative way of delivering news was viewed positively by selected CAS students and faculty interviewees because it was funny and entertaining. Likewise, they admired the anchors adding to the favorability of the program. However, there were some discrepancies on the answers of the participants which proved the Encoding/Decoding Theory's principle of polysemy or the multiplicity of meanings. Furthermore, this study concludes that selected students and faculty members of CAS, CvSU Main-Campus have a dominant-hegemonic reading on the online news program Kontrabando because they accept and share most of the encoder's code.