Marjalino, Haylen M. <br/><br/>
"Magbayanihan Tayo!" :  a case study of Eat Bulaga's corporate social responsibility practices / 
by Haylen M. Marjalino and Katherine M. Rogacion. 
 - Indang, Cavite :  Cavite State University- Main Campus,  2016. 
 - xiii, 74 pages :  illustrations ;  28 cm. 
<br/><br/> Thesis (Bachelor of Arts in Journalism) Cavite State University 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Arts and Science (CAS)  College of Arts and Science (CAS) 
<br/><br/> 	MARJALINO, HAYLEN M. and ROGACION, KATHERINE M. "Magbayanihan Tayo!"• A Case Study Of Eat Bulaga's Corporate Social Responsibility Practices. An Undergraduate Thesis. Bachelor of Arts in Mass Communication, major in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Ms. Angenelle Anne Ambion.<br/>Generally, this study aimed to answer the question, "What are the corporate social responsibility practices (CSR) of Eat Bulaga and its effects to their beneficiaries. Specifically, it aimed to determine the demographic profiles of the beneficiaries of the CSR Practices of Eat Bulaga, determine the benefits of the recipients during their conduct of CSR and determine the monitormg procedures of Eat Bulaga in knowing the achievements of their projects.<br/>Purposive sampling was used in order to determine the corporate social responsibility practices (CSR) of Eat Bulaga and its effects to their beneficiaries. The study used some of the CSR practices of Eat Bulaga which are: Juan for All, All for Juan, Plasctic ni Juan Bottles and EBest scholars. Each project will have three informants to be Interviewed.<br/>The study utilized the descriptive method of research to 9 selected Eat Bulaga beneficiaries. An interview guide, together with the permission letter was distributed to the selected beneficiaries of Eat Bulaga was used to gather the data needed in this study.<br/>Based on the findings of the study, it showed that the respondents received the same amount of money in EBEST scholars' while Juan for All All for Juan received different amount of prizes. And in Plastic ni Juan Project, Aplaya National Highschool<br/>Tanza National Comprehensive High school, and Marahan Elementary School received<br/><br/>the same pieces of plastic armchairs. According to the results of the study, only Ebest scholars were monitored by Eat Bulaga.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising<br/>Journalism
<br/><br/><label>Dewey Class. No.: </label>659.14   / M33 2016