Diesta, Julius Q. <br/><br/>
Marketing strategies of Villaruel Tower Condominium, Pasay City / 
by Julius Q. Diesta. 
 - Indang, Cavite :  Cavite State University- Main Campus,  2005. 
 - xii, 63 pages :  illustrations ;  28 cm. 
<br/><br/> Case Study (BS in Business Management Major in Marketing) Cavite State University. 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Economics, Management, and Development Studies (CEMDS)  College of Economics, Management, and Development Studies (CEMDS) 
<br/><br/> DIESTA, JULIUS Q. Marketing Strategies of Villaruel Tower Condominium, Pasay City. Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite April 2005. Adviser: Ms: Cristina R. Del Mundo. <br/>A case study was conducted at the Villaruel Tower Condominium located at No. 245 Villaruel Street, Pasay City. The study aimed to identify and analyze the marketing strategies of the Villaruel Tower Condominium, identify the problems encountered, and recommend feasible solutions. Data and information were gathered from records and files of the company and through personal interviews with the manager and others employees involved in the marketing operations of the company. Participation in the daily operations and observations were also done to gather additional information relevant to the study. Villaruel Tower Condominium is a family type organization headed by the President, Mr. Paulo C. Campos which is also the owner of the firm. Different marketing strategies such as product, price place, and promotion strategies were identified and analyzed. The company used personal selling, advertising and sales promotion as its advertising tools. The Villaruel Tower Condominium has an occupancy rate of 99 percent. Aside from its different types of rooms, it offers other facilities such as convenience store, recreation area, elevators, parking area, public telephone, 24-hour security, lobby, rest <br/>house, water purifying station, internet café and laundry area to the increasing demands of its tenants. Problems encountered by the company include late payment from tenants, breakdown of elevators caused by wear and tear of the elevator parts, and leaks caused by heavy rain. <br/><br/><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Villaruel Tower Condominium--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / D56 2005