Dulguime, Emmanuel M.

Design of promotional printed materials for Cavite State University's Sugar Palm (Kaong) Program / by Emmanuel M. Dulguime and Rosita L. Parchamento. - Indang, Cavite : Cavite State University- Main Campus, 2018. - xi, 37 pages : illustrations ; 28 cm.

Thesis (Bachelor of Arts in Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS) College of Arts and Science (CAS)


EMMANUEL and PARCHAMENTO, MA. ROSITA. Design of Promotional Printed Material for Cavite State University's Sugar Palm (Kaong) Program. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2018. Adviser: Ms. Lisette Mendoza.

The study was conducted from September 2017 to April 2018 in Brgy. Daine 1 and Daine 11 IndanE4, Cavite to determine the preference of the participants for the promotional materials of Sugar Palm (Kaong) Program as preferred of the Barangay Officials and Kaong farmers of Brgy. Daine I and Daine II, lndang, Cavite.

The study used descriptive method of research. A survey questionnaire was used to determine the preference of the participants in terms of message and layout of the promotional printed material. The questionnaire consisted of statements and questions about the participant's personal information and their perspective on print layout and presentation that would determine the factors to be considered in designing the promotional materials of CvSU's Sugar Palm (Kaong) Program. Frequency and percentage distribution method were used in the analysis of data.
Based on the results, the researchers designed a promotional printed material considering the preference of the participants based on the answered survey questionnaire. Consequently, this study is being recommended to Cavite State University specifically to the Sugar Palm Research Information and Trade Center to use the design materials made by the researchers; to the future researchers; and to the community to conduct seminars and trainings related to the kaong program.



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659.14 / D88 2018