Boyd, Harper W. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. - 2nd ed. - Chicago : Irwin, c1995. - xvi, 555 p. : ill. ; 26 cm. - The Irwin series in marketing . Includes index. ISBN: 0256125767 Subjects--Topical Terms: Marketing--Management LC Class. No.: HF5415.13 / B69 1995