Kotler, Philip <br/><br/>
Marketing for hospitality and tourism /  
Philip Kotler. 
 - 6th ed.   
 - Singapore :   Pearson Education,   c2014.   
 - ii, 629 p. : ill. ; 27 cm.    illustrations ;    cm. 
<br/><br/>Includes bibliographical references. <br/> 
<br/><br/><label>ISBN: </label>9789814604178   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3  / M3K84 2014