Pitts, Robert A.

Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei. - 2nd ed. - Australia : South-Western College Pub., c2000. - xvii, 494 p. : ill. ; 25 cm.

Glossary : p. 463 - 470.

Includes bibliographical references.

0324006993


Strategic planning--Case Studies--United States
Industrial management--Case studies--United States
Competition--Case studies--United States

HD30.28 / P68 2000