Strategic management : building and sustaining competitive advantage /
Robert A. Pitts, David Lei.
- 2nd ed.
- Australia : South-Western College Pub., c2000.
- xvii, 494 p. : ill. ; 25 cm.
Glossary : p. 463 - 470.
Includes bibliographical references.
0324006993
Strategic planning--Case Studies--United States Industrial management--Case studies--United States Competition--Case studies--United States