McCarthy, E. Jerome <br/><br/>
Essentials of marketing /  
E. Jerome McCarthy, William D. Perreault, Jr.  
 - 4th ed.   
 - Homewood, Ill. :   Irwin,   c1988.   
 - xvi, 512p. : col. ill. ; 24 cm.   
 - Irwin series in marketing   .
<br/><br/> Glossary : p. 502 - 512. <br/> 
<br/><br/>References : p. 475 - 491.  
<br/><br/><label>ISBN: </label>0256060096  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / M12 1988