Stanton, William J. <br/><br/>
Fundamentals of marketing /  
William J. Stanton, Michael J. Etzel, Bruce J. Walker.  
 - 9th ed.   
 - New York :   McGraw-Hill,   c1991.   
 - xxxii, 668p. : col. ill. ; 26   
<br/><br/> Glossary : p. 633 - 648. <br/> 
<br/><br/>Includes index.  
<br/><br/><label>ISBN: </label>0070609527 hard bound  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / St2 1991