Kerin, Roger A. <br/><br/>
Marketing /  
Roger A. Kerin ... [et al.]. 
 - 7th ed.   
 - Boston :   McGraw-Hill/Irwin,   c2003.  
 - xliii, 741p. : col. ill. ; 28 cm.   
 - The Irwin/McGraw-Hill series in marketing  .
<br/><br/> Glossary : p. 663 - 681.  
<br/><br/>References : p. 682 - 710. Includes index. <br/> 
<br/><br/><label>ISBN: </label>0072410752   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / M34 2003