Berkowitz, Eric N. <br/><br/>
Marketing /  
Eric N. Berkowitz ... [et al.].   
 - 3rd ed.   
 - Homewood,   Ill. : Irwin,   c1992.   
 - xxiv, 791p. : col. ill. ; 26 cm.   
<br/><br/> Rev. ed of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. Glossary : p. 717 - 731.  
<br/><br/>Includes bibliographical references and index. <br/> 
<br/><br/><label>ISBN: </label>025609182X hard bound   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / M34 1992