Pride, William M. Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. - 6th ed. - Boston : Houghton Mifflin, c1989. - xxxiv, 818p.+ : col. ill. ; 26 cm. Glossary : p. G1 - G20. Includes bibliographical references and index. ISBN: 039536938x Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / P93 1989