Kotler, Philip Marketing management : analysis, planning, implementation and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N. J. : Prentice Hall, c1991. - xxvi, 756 p. : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 0135524806 Subjects--Topical Terms: Marketing--Management LC Class. No.: HF5415.13 / K84 1991