Boone, Louis E. <br/><br/>
Contemporary marketing /  
Louis Boone, David L. Kurtz.   
 - 7th ed.   
 - Fort Worth :   The Dryden Press,   c1992.   
 - xxvii, 683p. : col. ill. ; 28 cm.   
<br/><br/> Glossary : p. G1 - G8. <br/> 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0030540186  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / B64 1992