Assael, Henry <br/><br/>
Marketing :   principles and strategy /  
Henry Assael.   
 - 2nd ed.  
 - Forth Worth, [Tex.] :   Dryden Press,  c1993. 
 - xxix, 771p. : col. ill. ; 26 cm. 
 - The Dryden Press series in marketing   .
<br/><br/> Glossary : p. G1 - G26.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030767083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / As7 1993