Goetsch, Hal Developing, implementing, and managing an effective marketing plan / Hal Goetsch. - Lincolnwood, Ill. : NTC Business Bocks, c1993. - xv, 249 p. : illustrations ; 24 cm Includes bibliographical references. Subjects--Topical Terms: Marketing--PlanningMarketing--Management LC Class. No.: HF5415.13 / G55 1993