Mason, Ralph E. <br/><br/>
Marketing practices and principles :   student project guide /  
Ralph E. Mason ... [et al.].   
 - 5th ed.   
 - New York, N. Y. :   Glencoe Macmillan/McGraw-Hill,   c1995. 
 - ix, 210p. : ill. ; 28 cm.   
<br/><br/><label>ISBN: </label>0026356031   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / M34m 1995