Marketing research
an applied orientation
Malhotra, Naresh K.
creator
text
Upper Saddle River, N. J
Prentice Hall
c1996
2nd ed.
monographic
eng
xxxiii, 890. : ill. ; 26 cm.
Naresh K. Malhotra.
Includes bibliographical references and index.
Donated by Ohio State University 18953 copy 2
Marketing research
Marketing research
Methodology
HF5415.2 M29 1996
0131257331 hard bound
210305
20210307234244.0